Privacy Policy for SMS Reminder Service

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Effective Date: 2/28/2025

Introduction

St. Luke’s Clinic Ala Moana Inc ("we", "our", or "us") is committed to protecting your privacy and ensuring the confidentiality of your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our SMS reminder service, which is powered by A2P 10DLC (Application-to-Person 10-Digit Long Code). By using our SMS reminder service, you agree to the terms of this Privacy Policy.

1. Information We Collect

When you sign up for our SMS reminder service, we collect certain personal information to facilitate reminders and notifications for medical appointments. This may include:

• Personal Information: Your name, phone number, appointment details, and other information necessary for the provision of SMS reminders.

• Health Information: Details regarding your medical appointments, health status, treatment schedules, and related information (in compliance with HIPAA regulations).

2. How We Use Your Information

The information we collect is used solely for the purpose of sending appointment reminders and related notifications, such as:

• Appointment reminders.

• Changes or cancellations to appointments.

• Other communications related to your medical care.

We may also use your phone number for system maintenance, improvements, and troubleshooting related to the SMS reminder service.

3. Sharing of Information

We do not sell or rent your personal or health information. However, we may share your information with the following parties:

• Service Providers: We may share your information with third-party service providers who help us send SMS reminders or provide technological support for the reminder system. These providers are obligated to protect your information in accordance with applicable laws.

• Regulatory Authorities: We may be required to disclose your information to government agencies or regulatory bodies if required by law or in response to legal requests (e.g., subpoenas).

• 4. Data Security

• We take appropriate measures to protect the confidentiality of your personal and health information. These measures include technical, administrative, and physical safeguards to prevent unauthorized access, disclosure, alteration, or destruction of your data.

• 5. SMS Consent

• By providing your phone number and opting in to receive SMS reminders, you consent to receive automated text messages regarding your appointments, which may include information related to your medical treatment. You can opt out at any time by replying with "STOP" to any SMS message we send. Standard message and data rates may apply.

• 6. HIPAA Compliance

• We are committed to protecting your health information in compliance with the Health Insurance Portability and Accountability Act (HIPAA). We ensure that your medical information is safeguarded and is used only for the purposes related to your treatment and appointments.

• 7. Changes to This Privacy Policy

• We may update this Privacy Policy from time to time. Any changes will be posted on our website and will become effective immediately upon posting. We encourage you to review this Privacy Policy periodically.

• 8. Contact Information